Who is Alice?
I’m a design-driven force of curiosity — part pixel-perfect creator, part philosophical seeker. With over 8 years of experience crafting seamless digital experiences, I don’t just push pixels in Figma; I build thoughtful, intuitive worlds. Whether I’m breaking down complex SaaS schemas, refining a user journey, or drafting clear, compelling communication, I lead with both sharp instincts and a deep desire to understand.
I’m driven, articulate, and always ready to iterate — from high-level strategy to the smallest detail. My creativity blends technical insight with storytelling, and I bring clarity and purpose to every project I touch.
In short: I’m a UX and brand experience designer who builds with intention — and I’m here to light up what’s next.
Please view my Résumé here or send an email to hi@alicekoo.com.What can I bring?
Where do I come from?
🧭 From Curiosity
I’ve never been satisfied with surface answers. I ask why — and then I ask again. I want to understand the root, not the symptom. I design like a detective: listening carefully, observing deeply, and uncovering what people actually need, not just what they say they want.
Curiosity is what led me to design. It’s also what keeps me evolving.
🫱 From Real Collaboration
I believe in hard conversations. I believe in changing my mind. I’ve learned that the best design doesn't come from a solo genius — it comes from trust, friction, and shared ambition.
I’ve worked closely with PMs, engineers, researchers, and customers. Not just handing over specs, but shaping the product together. That’s where the magic happens. Not in the files — in the flow between people.
🎨 From Craft
I didn’t start in tech. I started in art. I learned to trust my eye — and more importantly, to trust my taste. Craft is about caring before anyone else does. It’s in the kerning no one notices, the edge case that’s never skipped, the way an interface just feels right without calling attention to itself.
Design isn’t decoration — it’s the soul of a product. And craft is how I bring that soul to life.
